Supermalt was first produced in 1972. Originally used by the Nigerian army as a dietary requirement to re-energise the troops, Supermalt sales spread across Africa, the Caribbean and the UK
Traditional Caribbean fruit and vegetables were often expensive and hard to find, and Supermalt provided a cheap source of B-Vitamins and nutrition. Supermalt is loved by Afro-Caribbeans from all generations – mothers often give it to their children from the age of 7 or 8, thus ensuring a natural development of new consumers. Many people talk about how when they were growing up, “Supermalt was ALWAYS in the fridge”.